"Children are to be honoured, loved and respected and encouraged to thrive. This wristband reflects the multi generational impact of Residential Schools and the resilience of those who survived.” - Morgan Asoyuf, Ts’msyen (Tsimshian), Artist behind our Every Child Matters Orange Shirt Day product designs. Proceeds from Every Child Matters Orange Shirt Day products will be directed to the Native Northwest Reconciliation Fund to support people and families who continue to be impacted by Residential Schools and intergenerational trauma. Its purpose is to advance Reconciliation by funding initiatives that support Indigenous wellness, learning, and culture.